Everyone loves a good video, and even more if this video can explain something interesting about a new product like a new cell phone or a new digital camera.

Video product reviews are getting a lot of buzz these days, and as shoppers turn to the web to help them figure out what or how to buy. Google Announces a new tool for smart shoppers.

“We are including relevant and high quality YouTube video reviews on a number of our product pages in Google Product Search”.

YouTube Videos in Google Product Search are video reviews from great sources like: USA Today, Wired, and Digital Trends, and they appear above the “Similar Items” section of the page. See For example the product page for the Nikon D90 camera, and here it is a video review example.

Google will be periodically reviewing content for inclusion in this great feature. Google won’t guarantee that submitted videos will be selected, but please do the following actions if you’d like a video to be considered:

• Add the “YouTube Attribute” to your data feed. In this attribute include the YouTube video ID for each one of your products with a related YouTube video review. Video IDs are the values that follow the ‘v=’ in the YouTube URL of the video.
• Include UPC, ISBN, brand, and MPN information in the tag of your YouTube video review.

This new Google Product Search feature provides more good elements for smart shoppers that want to buy new products, and by the other hand, gives to a company more credibility and sales of course.